<![CDATA[This study aims to analyse the relationship between environmental knowledge and environmental attitude towards green consumer behaviour. The research was conducted from February to October 2024 using a survey method. The sample size in this study consisted of 86 students from the Culinary Art Education study program. In this study, there are three instruments developed and measured in the form of scales: Green Consumer Behavior (GCB), Environmental Knowledge (EK), and Environmental Attitude (EA). The calculation results were obtained regarding the level of knowledge showed a total of 79 respondents (91.9%) scored within the 75% - 100% interval, which is categorized as high. Furthermore, 7 respondents (8.1%) scored within the 56% - 74% interval, which is categorized as medium. Assessment Categories for Environmentally Conscious Consumer Behavior showed a total of 48 respondents (55.8%) scored within the 75% - 100% interval, categorizing them as having good attitudes. A further 34 respondents (39.5%) scored within the 56% - 74% interval, categorizing them as fairly good. Lastly, 4 respondents (4.7%) scored within the ? 55% interval, categorizing them as poor. The hypothesis results showed there is a significant relationship between environmental knowledge (EK), attitudes toward the environment, and environmentally conscious behavior. This is indicated by an F-value of 42.834 with a significance of ? 0.001, showing that the combination of knowledge and attitudes has a significant correlation with behavior. To further enhance awareness and commitment among students of the Culinary Arts Education Program (Pendidikan Tata Boga) at FT UNJ regarding environmental conservation, it is crucial to strengthen environmental knowledge. An inclusive and integrated educational approach is expected to help students not only gain knowledge but also actively engage in environmental preservation efforts]]>
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