Seminar Desa Sehat dan Digitalisasi: Pemanfaatan Tanaman Obat sebagai terapi Antihipertensi dan Penguatan Pemasaran Produk UMKM melalui NIB dan PIRT

Mohammad Ikhsan Kurnia
Taufik Hidayat
Agis Difa Maharani
Tria Novita Siti Ramadhani
Ardina Malika
Dini Aryani
Asih Sri Sumantri
Wisnu Ramdani

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Vol. 5 No. 3 (2026): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia

A high prevalence of hypertension combined with limited understanding of business legality among micro-enterprise owners prompted this community service program in a rural village. Delivered through the Healthy and Digital Village Seminar, the program covered two areas: introducing Family Medicinal Plants (TOGA) as a supportive approach to managing hypertension, and strengthening MSME actors' grasp of business legality through the Business Identification Number (NIB) and the Home Industry Food Production Certificate (PIRT). Thirty residents took part, of whom 23 served as respondents in a pre-experimental One Group Pretest-Posttest evaluation. Given the non-normal distribution of scores, the Wilcoxon Signed-Rank Test was applied. Knowledge scores rose from 71.30 to 89.57 for the medicinal-plant material (p = 0.002) and from 66.52 to 90.87 for the NIB-PIRT material (p = 0.001), both changes reaching statistical significance. These findings suggest that pairing health education with business-legality guidance can yield combined benefits for rural communities and offers a model that could be adapted elsewhere.