This study aims to identify the critical success factors of Total Quality Management (TQM) implementation and analyze its impact on organizational performance through a literature review approach. The study analyzed 33 articles published between 2008 and 2025 using descriptive qualitative analysis through literature classification, synthesis, and interpretation. The findings indicate that the main critical success factors of TQM implementation are leadership, customer focus, human resource management, continuous improvement, process management, and supplier management. TQM implementation positively affects organizational performance, operational performance, competitive advantage, innovation performance, and corporate sustainability. The review also reveals a shift in TQM research from a traditional quality management approach toward integration with knowledge management, innovation, and sustainability. The study concludes that TQM remains a relevant management approach for improving organizational performance and supporting long-term competitiveness.
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