<![CDATA[Objective: This study examines the legal rationale for prohibiting cigarette sales to underage consumers and analyzes the legal consequences of violations at PT Circle K Indonesia Utama, Sriwedari Ubud Branch. Method: The study uses empirical legal research supported by statutory, conceptual, and case-oriented approaches. Primary data were obtained through interviews with retail management, cashiers, the Public Order Agency (Satpol PP), and local customary community representatives, while secondary data were drawn from legislation and legal literature and analyzed descriptively and qualitatively. Results: The prohibition is directed at protecting children's physical and cognitive development, preventing early nicotine dependence, and safeguarding the right to a healthy environment. Violations may result in administrative sanctions against the business, employment sanctions against responsible employees, possible civil-law consequences for transactions, local enforcement measures, and customary or reputational consequences in the Ubud community. Novelty: The study integrates national health regulation, provincial and regency enforcement, corporate compliance mechanisms, and Balinese customary-law considerations in a single analysis of underage cigarette sales in a modern retail setting.]]>
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