Socratika
Vol. 3 No. 2 (2026)

The Effect of TAM Cognitive Factors on Usage Intention, Moderated by Organizational Support

Bikorin Bikorin (Department Retail Management, Faculty of Communication and Business, Universitas AKPRIND Indonesia, Yogyakarta)
Muhammad Sholeh (Department of Computer Science, Faculty of Science and Information Technology, Universitas AKPRIND Indonesia, Yogyakarta)
Suwanto Raharjo (Department of Computer Science, Faculty of Science and Information Technology, Universitas AKPRIND Indonesia, Yogyakarta)
Anggun Sulistyowati Sulistyowati (Department Retail Management, Faculty of Communication and Business, Universitas AKPRIND Indonesia, Yogyakarta)



Article Info

Publish Date
12 Aug 2026

Abstract

Digital transformation has become the approach adopted to improve performance. Learning Management Systems (LMS) bridge the learning gap between educators and learners. The Technology Acceptance Model (TAM) is insufficient for analysis; the Object-Oriented Systems (OST) approach complements the mechanisms of technological intervention. This study aims to analyze the moderating effect of organizational support, mediated by TAM, on the intention to adopt technology. This study employed a quantitative approach using an explanatory case study method. The study sample consisted of students at private universities in Yogyakarta who use an LMS. The sample size was 80 respondents, and data were collected via an online survey. SEM-PLS was selected as the analytical method. Data analysis shows that one hypothesis was accepted and two hypotheses were rejected. Perceived ease of use has a positive effect on perceived usefulness in using an LMS. Neither the effect of perceived ease of use nor that of perceived usefulness on behavioral intention via organizational support is statistically significant Theoretically, TAM suggests that ease of use functions both as a cognitive factor and as a direct prerequisite. Ease of use increases the intention to use the system, but institutional support does not always strengthen or weaken this relationship. Institutional support is unable to alter the beliefs regarding benefits that drive behavioral intentions. Its theoretical contribution lies in the integration of technology acceptance and organizational institutional support. In practice, universities and system developers collaborate to produce advanced technologies that accommodate needs resources.

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Journal Info

Abbrev

socratika

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Socratika: Journal of Progressive Education and Social Inquiry adalah jurnal ilmiah yang berdedikasi untuk mengeksplorasi dan mendiskusikan topik-topik terkait pendidikan progresif dan penyelidikan sosial. Dengan fokus pada inovasi pendidikan dan analisis kebijakan pendidikan, jurnal ini bertujuan ...