Jurnal Administrasi Profesional
Vol 6 No 2 (2025): Jurnal Administrasi Profesional

MENINGKATKAN KEMANDIRIAN WIRAUSAHA PEMUDA: PERAN LITERASI DIGITAL, INOVASI TEKNOLOGI, DAN MOTIVASI BERWIRAUSAHA

Muh Irshan Sachrir (Universitas Negeri Makassar)
Ulul Azmi Mustari (Universitas Negeri Makassar)
Nur Fadilah Ayu Sandira (Universitas Negeri Makassar)
Ade Vidya Eryanti K (Universitas Negeri Makassar)
Dwiyanti Dwiyanti (Universitas Negeri Makassar)



Article Info

Publish Date
31 Dec 2025

Abstract

Indonesia is currently taking steps towards Golden Indonesia 2045, a grand vision that targets achieving developed nation status exactly one century after independence. To realize this vision, the quality of human resources, especially the younger generation, is a key determining factor. However, the challenges faced by Indonesian youth remain quite complex, particularly in the areas of employment and readiness to face the digital era. Therefore, this study aims to analyze the role of digital literacy and technological innovation on the independence of young entrepreneurs, with entrepreneurial motivation as a mediating variable. This topic is important because digital transformation is increasingly influencing the entrepreneurial behavior of the younger generation in the context of economic development towards Golden Indonesia 2045. The study used a descriptive quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involved 77 young entrepreneurs aged 18–30 years in South Sulawesi Province. The results show that technological innovation has a positive and significant effect on entrepreneurial motivation and independence of young entrepreneurs, while digital literacy has no significant effect on motivation. In addition, entrepreneurial motivation mediates the relationship between technological innovation and independence, but does not mediate the relationship between digital literacy and independence. These results underscore the importance of technological innovation and intrinsic motivation as key drivers of youth economic independence in the digital era. This research contributes to our understanding of the integration of technological and psychological factors in building sustainable youth entrepreneurship.

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Journal Info

Abbrev

JAP

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal ini berfokus pada pengembangan ilmu manajemen dan kewirausahaan yang meliputi aspek-aspek : Manajemen keuangan Manajemen Pemasaran Manajemen Sumber Daya Manusia Manajemen operasional Manajemen Strategis Manajemen Sistem Informasi Manajemen Bisnis Kecil ...