<![CDATA[Choosing the right perfume for the intended use is often a challenge for consumers due to the wide variety of products with different characteristics. This study aims to assist the decision-making process in determining the most suitable perfume for indoor and outdoor use by using the Simple Additive Weighting (SAW) method. The SAW method was chosen because it is capable of assessing and ranking alternatives based on several criteria objectively. This study uses five perfume alternatives that are evaluated based on four criteria, namely fragrance durability, fragrance type, fragrance intensity, and price. Each alternative is assessed based on predetermined criteria weights, followed by a normalization process and preference value calculation using the SAW method. The calculation results show that the perfume alternative with the highest preference value of 0.88 ranks first and is therefore recommended as the most suitable perfume based on the combination of all criteria used. Thus, the SAW method can be used as a decision support system approach to help consumers choose perfumes more objectively and systematically.]]>
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