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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Sistem Informasi dan Informatika (SIMIKA) Jurnal Algoritma Journal Of Indonesian Social Society
Maulana Dwi Sena
Universitas Royal
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Web-Based CRM pada Mr.Syafii Bakery Terhadap Peningkatan Pelayanan dan Retensi Pelanggan Wiwin Dila; Novica Irawati; Maulana Dwi Sena
Jurnal Algoritma Vol 23 No 1 (2026): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.23-1.3384

Abstract

Advances in information technology have encouraged food business operators to adopt digital systems to improve customer service and retention. However, Mr. Syafii Bakery still faces challenges in managing customer data and transactions, which are currently handled manually. This study aims to develop a web-based Customer Relationship Management (CRM) system to improve service and customer retention. The method used is systems engineering with the System Development Life Cycle (SDLC) Waterfall approach. System evaluation was conducted using Black Box Testing and the System Usability Scale (SUS). The results show that the system functions well and achieved a SUS score of 78 (good category). Additionally, customer retention increased from 37.5% to 52.3%, or by approximately 14.8%, following the system’s implementation. The contribution of this research lies in the development of an integrated CRM system that combines customer data management, interactions, and promotional strategies into a single platform to support improved service and customer retention for culinary SMEs.
Workhsop Desain Surat Resmi Secara Profesional di SMK Negeri 1 Setia Janji Andri Nata; Maulana Dwi Sena; Fauriatun Helmiah; Maulana Fikri
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4328

Abstract

Abstract: This workshop activity aims to improve students' understanding and skills in compiling and designing official letters in accordance with applicable writing rules. The workshop was held at SMK Negeri 1 Setia Janji with participants from various departments. The material presented includes the format of official letters, the language used, and good and correct layout. In its implementation, participants were guided directly using Microsoft Office Word software as the main tool in making official letters. The training method was carried out through material presentation, case studies, and direct practice. The evaluation results showed an increase in students' understanding of the structure of official letters and technical skills in designing letters using Microsoft Word features. This workshop is expected to be a practical provision for students in facing formal administrative needs both in the world of education and the world of work. In addition, this activity also encourages students to be more accustomed to using word processing applications professionally. Keywords: workshop; official letter; SMK; microsoft word. Abstrak: Kegiatan workshop ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam menyusun serta mendesain surat resmi sesuai dengan kaidah penulisan yang berlaku. Workshop dilaksanakan di SMK Negeri 1 Setia Janji dengan melibatkan peserta dari berbagai jurusan. Materi yang disampaikan meliputi format surat resmi, penggunaan bahasa yang tepat, serta tata letak yang baik dan benar. Dalam pelaksanaannya, peserta dibimbing secara langsung menggunakan perangkat lunak Microsoft Office Word sebagai alat utama dalam pembuatan surat resmi. Metode pelatihan dilakukan melalui penyampaian materi, studi kasus, dan praktik langsung. Hasil evaluasi menunjukkan adanya peningkatan pemahaman siswa terhadap struktur surat resmi serta keterampilan teknis dalam mendesain surat menggunakan fitur-fitur Microsoft Word. Workshop ini diharapkan dapat menjadi bekal praktis bagi siswa dalam menghadapi kebutuhan administrasi formal baik di dunia pendidikan maupun dunia kerja. Selain itu, kegiatan ini juga mendorong siswa untuk lebih terbiasa menggunakan aplikasi pengolah kata secara profesional. Kata kunci: workshop; surat resmi; SMK; Microsoft Word.
Transformasi Desa Menuju Era Digital Melalui Literasi Teknologi Informasi Mohd. Siddik; Maulana Dwi Sena; Ari Dermawan
Journal Of Indonesian Social Society (JISS) Vol. 4 No. 2 (2026): JISS - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v4i2.736

Abstract

Akselerasi teknologi informasi memicu adanya kesenjangan digital (digital divide) di tingkat pedesaan akibat rendahnya literasi teknologi pada masyarakat non-produktif dan aparatur desa. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan mengatasi kendala operasional perangkat digital, kerentanan siber, serta mengoptimalkan administrasi publik di Desa Perapat Janji, Sumatera Utara. Melalui pendekatan Community-Based Education, program diwujudkan lewat dua klaster utama: Digital Literacy Academy untuk warga umum serta E-Government Literacy Workshop bagi aparatur desa. Hasil evaluasi menunjukkan dampak kuantitatif yang signifikan. Skor rata-rata literasi digital masyarakat umum melonjak sebesar 85,4%, naik dari nilai pre-test 42,5 menjadi 78,8 pada post-test. Sementara itu, kompetensi psikomotorik aparatur desa meningkat dari 48,0 menjadi 87,5, dengan tingkat keberhasilan 100% dalam pengarsipan berbasis cloud. Program ini berhasil mempercepat transformasi desa menjadi lebih cakap digital serta meningkatkan efisiensi layanan sosial kedesaan yang adaptif terhadap perkembangan teknologi. The acceleration of information technology has triggered a significant digital divide in rural areas due to low digital literacy among non-productive communities and village officials. This Community Service (PKM) program aimed to overcome operational digital device limitations, cyber vulnerabilities, and sub-optimal public administration services in Perapat Janji Village, North Sumatra. Utilizing a Community-Based Education approach, the project implemented two main initiatives: the Digital Literacy Academy for the general public and the E-Government Literacy Workshop for village officials. The evaluation showed significant quantitative impacts. The general public's average digital literacy score jumped by 85.4%, increasing from a pre-test score of 42.5 to 78.8 in the post-test. Meanwhile, the psychomotor competence of village officials rose from 48.0 to 87.5, achieving a 100% success rate in cloud-based digital archiving. This program successfully accelerated rural transformation toward digital proficiency and enhanced the efficiency of adaptive village social services.
DISPARITAS PERSEPSI DAN REALITAS: ANALISIS DETERMINAN RETENSI KERJA GENERASI Z SEBAGAI STRATEGI PENINGKATAN RETENSI DI KABUPATEN ASAHAN Nirda Julianda; Maulana Dwi Sena
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4071

Abstract

Abstract: Generation Z now dominates Indonesia's population and has great potential in supporting the growth of a technology-based economy. However, in the reality of the world of work, they are often faced with negative stigma, mismatched expectations, and the risk of low job retention. This study aims to analyze the relationship between work perceptions, work realities, and job retention of generation Z in Asahan Regency. The approach used is explanatory quantitative with the SEM-PLS 3 method, involving 110 respondents from among Gen Z who have worked. The results showed that perception has a significant effect on work reality (β = 0.954), and both perception (β = 0.470) and reality (β = 0.448) have a direct influence on job retention. These findings indicate that the alignment between Gen Z's initial expectations and the real conditions in the world of work plays an important role in their decision to stay. Therefore, strategies to improve retention need to be directed at transparent organizational communication and the creation of a work environment that suits the characteristics of this generation. Keywords: Gen Z; Indonesia Emas 2045; Perception; Reality; Retentio Abstrak: Generasi Z kini mendominasi populasi Indonesia dan memiliki potensi besar dalam mendukung pertumbuhan ekonomi berbasis teknologi. Namun, dalam realitas dunia kerja, mereka kerap dihadapkan pada stigma negatif, ketidaksesuaian ekspektasi, dan risiko rendahnya retensi kerja. Penelitian ini bertujuan untuk menganalisis hubungan antara persepsi kerja, realitas kerja, dan retensi kerja generasi Z di Kabupaten Asahan. Pendekatan yang digunakan adalah kuantitatif eksplanatori dengan metode SEM-PLS 3, melibatkan 110 responden dari kalangan Gen Z yang telah bekerja. Hasil penelitian menunjukkan bahwa persepsi berpengaruh signifikan terhadap realitas kerja (β = 0,954), serta baik persepsi (β = 0,470) maupun realitas (β = 0,448) memiliki pengaruh langsung terhadap retensi kerja. Temuan ini mengindikasikan bahwa keselarasan antara harapan awal Gen Z dan kondisi nyata di dunia kerja berperan penting dalam keputusan mereka untuk bertahan. Oleh karena itu, strategi peningkatan retensi perlu diarahkan pada komunikasi organisasi yang transparan dan penciptaan lingkungan kerja yang sesuai dengan karakteristik generasi ini. Kata Kunci: Gen Z; Indonesia Emas 2045; Persepsi; Realitas; Retensi
ANALISA PREDIKSI PENJUALAN SPAREPART SEPEDA MOTOR HONDA MENGGUNAKAN REGRESI LINIER Zulfan Efendi; Maulana Dwi Sena; Muhammad Bayu Al Dhana; Wulan Dari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4082

Abstract

Abstract: The availability of motorcycle spare parts on time and in sufficient quantities is the key to maintaining customer satisfaction and the smooth operation of authorized workshops and dealers. However, one of the main problems faced is the uncertainty in the amount of demand that often fluctuates due to seasonal factors, consumer behavior, and vehicle maintenance trends. This condition can cause excess stock which increases storage costs or shortages of stock which has an impact on declining service and the potential for losing customers. This study aims to analyze and predict sales of Honda motorcycle spare parts by utilizing the linear regression method. This method was chosen because of its ability to map the relationship between time variables and sales volume quantitatively and simply. The data used are monthly sales data for the last two years from authorized Honda distributors. The results of the analysis show that the linear regression model can predict sales trends with a fairly good level of accuracy, indicated by the coefficient of determination (R²) of 0.86. Thus, this model can be used as a decision-making tool in inventory management and marketing strategy planning that is more adaptive to changes in market demand Keywords: linear regression; motorcycle spare parts; sales prediction; stock                  management. Abstrak: Ketersediaan sparepart sepeda motor secara tepat waktu dan dalam jumlah yang memadai merupakan kunci dalam menjaga kepuasan pelanggan dan kelancaran operasional bengkel maupun dealer resmi. Namun, salah satu permasalahan utama yang dihadapi adalah ketidakpastian dalam jumlah permintaan yang sering kali fluktuatif akibat faktor musiman, perilaku konsumen, hingga tren perawatan kendaraan. Kondisi ini dapat menyebabkan kelebihan stok yang meningkatkan biaya penyimpanan atau kekurangan stok yang berdampak pada penurunan pelayanan dan potensi kehilangan pelanggan. Penelitian ini bertujuan untuk menganalisis dan memprediksi penjualan sparepart sepeda motor Honda dengan memanfaatkan metode regresi linier. Metode ini dipilih karena kemampuannya dalam memetakan hubungan antara variabel waktu dan jumlah penjualan secara kuantitatif dan sederhana. Data yang digunakan merupakan data penjualan bulanan selama dua tahun terakhir dari distributor resmi Honda. Hasil analisis menunjukkan bahwa model regresi linier dapat memprediksi tren penjualan dengan tingkat akurasi yang cukup baik, ditunjukkan oleh nilai koefisien determinasi (R²) sebesar 0,86. Dengan demikian, model ini dapat dijadikan alat bantu pengambilan keputusan dalam pengelolaan persediaan dan perencanaan strategi pemasaran yang lebih adaptif terhadap perubahan permintaan pasar. Kata kunci: manajemen stok; prediksi penjualan; regresi linier; sparepart motor.
DAMPAK SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA GENERASI Z Nurhasanah Nurhasanah; Risnawati Risnawati; Maulana Dwi Sena; Nabila Saputri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.5762

Abstract

Abstract: This study aims to analyze the impact of social media marketing on purchasing decisions in Generation Z. The rapid development of social media makes digital platforms an important marketing tool in influencing consumer behavior. This study uses a quantitative approach with a survey method by distributing questionnaires to 50 Generation Z respondents who actively use social media. The data obtained were analyzed using SPSS (Statistical Package For the Social Sciences) version 27 For Windows program analysis techniques to determine the extent of the impact of social media marketing on purchasing decisions. The results of the study indicate that social media marketing has a significant influence on purchasing decisions in Generation Z. This indicates that marketing strategies through social media have an important role in encouraging interest and purchasing decisions of Generation Z. Keyword: Social Media Marketing, Purchase Decision. Abstrak: Penelitian ini bertujuan untuk menganalisis dampak social media marketing terhadap keputusan pembelian pada Generasi Z. Perkembangan media sosial yang pesat menjadikan platform digital sebagai sarana pemasaran yang penting dalam memengaruhi perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 50 responden Generasi Z yang aktif menggunakan media sosial. Data yang diperoleh dianalisis menggunakan teknik analisis program SPSS (Statistic Package For the Social Sciens) versi 27 For Windows untuk dapat mengetahui seberapa besar dampak social media marketing terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa social media marketing berpengaruh signifikan terhadap keputusan pembelian pada Generasi Z. Hal ini menunjukkan bahwa strategi pemasaran melalui media sosial memiliki peran penting dalam mendorong minat dan keputusan pembelian Generasi Z. Kata kunci: Social Media Marketing, Keputusan Pembelian.
PENERAPAN METODE SAW UNTUK REKOMENDASI PARFUM INDOOR MAUPUN OUTDOOR DI GALLERY PARFUM Emelia Emelia; Maulana Dwi Sena; Ruri Ashari Dalimunthe
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 9 No. 2 (2026): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v9i2.4587

Abstract

Choosing the right perfume for the intended use is often a challenge for consumers due to the wide variety of products with different characteristics. This study aims to assist the decision-making process in determining the most suitable perfume for indoor and outdoor use by using the Simple Additive Weighting (SAW) method. The SAW method was chosen because it is capable of assessing and ranking alternatives based on several criteria objectively. This study uses five perfume alternatives that are evaluated based on four criteria, namely fragrance durability, fragrance type, fragrance intensity, and price. Each alternative is assessed based on predetermined criteria weights, followed by a normalization process and preference value calculation using the SAW method. The calculation results show that the perfume alternative with the highest preference value of 0.88 ranks first and is therefore recommended as the most suitable perfume based on the combination of all criteria used. Thus, the SAW method can be used as a decision support system approach to help consumers choose perfumes more objectively and systematically.
Co-Authors Andri Nata Ari Dermawan Emelia Emelia Fauriatun Helmiah Maulana Fikri Mohd. Siddik Muhammad Bayu Al Dhana Nabila Saputri Nirda Julianda Novica Irawati Nurhasanah Nurhasanah Risnawati Risnawati Ruri Ashari Dalimunthe Wiwin Dila Wulan Dari Zulfan Efendi