This study aims to analyze the design of Islamic Religious Education (PAI) learning based on the ASSURE model and interactive media in strengthening Generation Z students’ learning motivation at MTs Jamiat Kheir. The study employed a qualitative approach with a case study design to explore learning experiences and instructional processes in depth. Data were collected through semi-structured interviews, participatory observation, and documentation involving Islamic Education teachers and students as research participants. The findings revealed that the implementation of the ASSURE model and interactive media increased students’ engagement, enthusiasm, and active participation in PAI learning. The use of digital media such as learning videos, interactive quizzes, and multimedia presentations helped students understand the material more contextually and attractively. This study contributes to the development of technology-based PAI learning designs that align with the characteristics of Generation Z. The findings also emphasize the importance of strengthening teachers’ digital competencies and providing adequate technological facilities to create innovative and participatory learning environments.
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