<![CDATA[Objective: This study aims to describe and analyze the role of the principal in the management of development (planning, organizing, implementing, and supervising) of educators and education personnel to meet the National Education Standards (SNP), as well as identifying supporting factors, obstacles, and solutions. Method: Using a qualitative case study approach. Data were collected at SDN Rancaekek 05 Bandung Regency and SD Al-Husainiyyah Bandung City through participant observation, in-depth interviews with principals, teachers, and administrative staff, and documentation studies. Results: Principals at both schools have carried out management functions (planning, organizing, actuating, controlling) effectively in staff development. Although contributing to improving quality and professionalism according to the SNP, development is still hampered by administrative burdens, budget constraints, and teacher digitalization resistance, which are then overcome through individual mentoring and open communication. Novelty: This study provides a concrete comparative model of the principal's strategy in synchronizing staff competencies with SNP demands in two different school characteristics (public and private/religious schools), while also mapping tactical solutions to teacher digitalization resistance at the elementary school level.]]>
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