<![CDATA[This study aims to analyze the influence of work engagement, work-life balance , job satisfaction, and creativity on employee performance at the Semarang Gypsum Company in responding to manufacturing productivity challenges. Using a quantitative approach with a purposive sampling technique, 100 out of 110 employees participated as respondents. Model evaluation and hypothesis testing were analyzed using Partial Least Squares (PLS-SEM) version 4.1.1.8. Based on Social Exchange Theory, the analysis results prove that work engagement, work-life balance , job satisfaction, and creativity have a positive and significant effect on employee performance, with an Adjusted R-Square value of 56.9% (moderate category). The practical implications suggest that management strengthen emotional support, implement flexible work policies, and create a conducive environment to trigger innovation. The novelty of this study lies in the integration of creativity variables as the main determining factor along with work engagement, work- life balance, and job satisfaction to evaluate employee performance in the high-pressure gypsum manufacturing sector.]]>
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