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All Journal JURNAL ECONOMINA Advances: Jurnal Ekonomi & Bisnis
Restu Frida Utami
Universitas Muhammadiyah Purwokerto, Indonesia
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Kepuasan Konsumen pada Produk Kosmetik Hanasui Aulia Destriana; Muchammad Agung Miftahuddin; Fatmah Bagis; Restu Frida Utami
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1075

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk,harga, dan citra merek terhadap kepuasan konsumen pada produk kosmetik  Hanasui di Purwokerto. Metode Penelitian: Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 170 responden yang telah dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan program IBM SPSS versi 26, yang diawali dengan uji validitas, uji reliabilitas, dan uji asumsi klasik. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara parsial maupun simultan. Variabel citra merek memberikan pengaruh paling besar dibandingkan variabel lainnya. Nilai adjusted R Square sebesar 0, 670, menunjukkan bahwa kepuasan konsumen dapat dijelaskan oleh kualitas produk, harga, dan citra merek sebesar 67%, sedangkan 33% sisanya dipengaruhi oleh faktor lain di luar penelitian. Implikasi: Penelitian ini menunjukkan bahwa peningkatan kepuasan konsumen produk kosmetik Hanasui dapat dilakukan melalui perbaikan kualitas produk, penetapan harga yang sesuai dengan manfaat yang diterima konsumen, serta penguatan citra merek. Temuan ini juga memberikan implikasi bagi perusahaan untuk mempertahankan kualitas produk, menetapkan strategi harga yang kompetitif, dan membangun citra merek yang positif guna meningkatkan kepuasan konsumen.. Orisinalitas: Kebaruan penelitian ini terletak pada pengujian kembali pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada konteks yang berbeda. Penelitian ini merupakan replikasi dari (Sasono et al., 2023), namun menggunakan produk kosmetik Hanasui sebagai objek penelitian dengan responden pengguna di Purwokerto. Perbedaan objek penelitian, lokasi, dan karakteristik responden diharapkan dapat memperkaya bukti empiris mengenai pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada industri kosmetik.
The Influence of Live Streaming, Brand Ambassadors, and Advertising on Purchase Decisions for Erigo Fashion Products on Shopee Hanin Lathifah; Restu Frida Utami; Erny Rachmawati; Maulida Nurul Innayah
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3873

Abstract

This study aims to analyze the influence of live streaming, brand Ambassadors, and Advertising on purchasing decisions for Erigo fashion products on Shopee. The study employs the Stimulus-Response (S-R) which was introduced by Ivan Pavlov in 1897, positioning live streaming, brand ambassadors, and advertising as stimuli that influence consumer responses— specifically, purchasing decisions. A quantitative approach was used, utilizing a non-probability purposive sampling technique to select 100 respondents who had previously purchased Erigo fashion products on Shopee. Data analysis was conducted using multiple linear regression with the aid of IBM SPSS Statistics 27. The results indicate that live streaming and brand ambassadors have a positive and significant influence on purchasing decisions, with brand ambassadors exerting the most dominant influence compared to the other variables. Meanwhile, while advertising showed a positive influence on purchasing decisions, the effect was not statistically significant. The novelty of this research lies in the simultaneous examination of the effects of live streaming, brand ambassadors, and advertising on purchasing decisions for Erigo fashion products on Shopee within the context of the Purwokerto community. This study is expected to contribute to the development of digital marketing research particularly regarding the application of S-R theory—and provide valuable insights for the company in formulating effective marketing strategies.
The Influence of Work Engagement, Work-Life Balance, Job Satisfaction and Creativity on Employee Performance at the Semarang Gypsum Company Arif Wahyu Hidayat; Hermin Endratno; Hengky Widhiandono; Restu Frida Utami
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3923

Abstract

This study aims to analyze the influence of work engagement, work-life balance , job satisfaction, and creativity on employee performance at the Semarang Gypsum Company in responding to manufacturing productivity challenges. Using a quantitative approach with a purposive sampling technique, 100 out of 110 employees participated as respondents. Model evaluation and hypothesis testing were analyzed using Partial Least Squares (PLS-SEM) version 4.1.1.8. Based on Social Exchange Theory, the analysis results prove that work engagement, work-life balance , job satisfaction, and creativity have a positive and significant effect on employee performance, with an Adjusted R-Square value of 56.9% (moderate category). The practical implications suggest that management strengthen emotional support, implement flexible work policies, and create a conducive environment to trigger innovation. The novelty of this study lies in the integration of creativity variables as the main determining factor along with work engagement, work- life balance, and job satisfaction to evaluate employee performance in the high-pressure gypsum manufacturing sector.
Co-Authors Arif Wahyu Hidayat Aulia Destriana Erny Rachmawati Fatmah Bagis Hanin Lathifah Hengky Widhiandono, M.Si. S.E. Hermin Endratno Maulida Nurul Innayah Muchammad Agung Miftahuddin