<![CDATA[This community service activity aims to enhance the governance capacity of the Tourism Awareness Group (Pokdarwis) at the Embung Sawah Tourism site in Jaro Village, Tabalong Regency, through the implementation of digital marketing management strategies and application-based financial management systems. The service partner faced major constraints, namely the limited promotional reach of the tourist attraction, which still relied on conventional methods, and an internal financial recording system that was still manual, making it prone to recording errors and a lack of report transparency. The implementation method of this community service utilized a Participatory Action Research (PAR) approach, which includes four main stages: socialization and coordination, intensive training (workshops), structured mentoring, and program evaluation. The digital instruments implemented in this activity include social media optimization (Instagram, TikTok, and Facebook Ads), the creation of a Google Maps Business profile, and the utilization of an Android-based digital financial recording application (BukuWarung/SiApik). The results of this community service activity show an 85% increase in the understanding and skills of Pokdarwis administrators in operating digital marketing media and managing digital finances. Embung Sawah Tourism now has an automated, neat, and transparent monthly financial reporting system, and experienced a surge in domestic tourist visitation volume of up to 40% within three months post-training due to more structured digital promotions. It can be concluded that the digitalization of marketing and financial aspects can strengthen the governance independence of Pokdarwis and support the sustainability of community-based tourism economies in Jaro Village.]]>
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