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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Kreatif dan Inovatif Jurnal Kemitraan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Ridha Septina Arini
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN Mohammad Zainul; Ridha Septina Arini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3256

Abstract

This research aims to analyze the role of marketing communication through Instagram in enhancing the brand image of Universitas Islam Kalimantan Muhammad Arsyad Al Banjari (UNISKA MAB). The study adopts a qualitative descriptive method, utilizing interviews with social media administrators and content analysis of selected Instagram posts from the official account @uniska_mab. The findings reveal that UNISKA MAB strategically uses Instagram to highlight achievements, academic credibility, and spiritual values, thereby reinforcing a positive and trustworthy institutional image. Posts related to accreditation success, national recognitions, and faculty accomplishments are crafted with culturally resonant and emotionally engaging language. The study concludes that Instagram serves not only as an information platform but also as a powerful branding tool in the digital age. Future developments should include more interactive and audience-driven content to maintain engagement and strengthen emotional ties with the university’s brand.
Digitalisasi Pemasaran melalui Sosial Media Marketing pada UMKM di Wilayah Banjarmasin Edy Mahfudz; Ridha Septina Arini; Periyadi Periyadi; Hairul Hairul; Sanusi Sanusi; Abdurrahman Abdurrahman; M. Gunawan Perdana
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of regional economies, including in the city of Banjarmasin, as they play a crucial role in job creation and income generation for local communities. However, many MSMEs continue to face challenges in the marketing aspect, particularly due to their reliance on conventional marketing methods that have limited reach and require relatively high costs. In response to these issues, this community service program aims to promote the digitalization of MSME marketing methods in Banjarmasin through intensive training and mentoring in the utilization of social media marketing. The implementation methods include an initial needs assessment survey to identify partners’ levels of understanding, workshops on digital marketing strategies, and hands-on mentoring for direct implementation on social media platforms such as Instagram and Facebook. The results of the program indicate a significant improvement in MSME actors’ knowledge and skills, particularly in managing business accounts, developing content strategies, and creating visually appealing content that aligns with target market characteristics. Furthermore, MSME partners were able to expand their market reach more effectively and efficiently, which is expected to enhance business competitiveness and sustainability in the digital era.
Pengaruh Gaya Kepemimpinan terhadap Produktivitas Kerja Karyawan PT. Graha Inti Jaya Ridha Septina Arini; Junaidi Junaidi; Periyadi Periyadi; Lamsah Lamsah; Abdurrahman Abdurrahman
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1111

Abstract

Vairiious studiies iin the Humain Resources sector haive used quaintiitaitiive reseairch daitai wiith survey methods aind used reseairch iinstruments usiing questiionnaiiires thait aipply ai Liikert scaile ais ai tool to meaisure the opiiniions, aittiitudes, aind perceptiions of employees, both iindiiviiduails aind groups, regairdiing ongoiing sociiail phenomenai. Aiccordiing to previious reseairch (Ainaindai et ail., 2023), leaidershiip style aind work motiivaitiion haive ai siigniifiicaint iimpaict on employee performaince ait PT. Tiirtai Sukses Paindain. Where thiis staitement iis the saime ais the results of previious reseairch (Gemiinii, 2021) whiich showed thait leaidershiip style aind work motiivaitiion ailso haive ai siigniifiicaint iimpaict on employee performaince ait Baink Sulselbair Jeneponto Brainch. Thiis study iis ai development of reseairch (Ainaindai et ail., 2023) usiing quaintiitaitiive methods aind usiing ai Liikert scaile ais ai meaisuriing tool to how much iinfluence leaidershiip style aind work motiivaitiion haive on employee effectiiveness ait Plaismai PT. Graihai Iintii Jaiyai. Baised on taible 4.6, the results of the siimultaineous test (F test) show thait the cailculaited F vailue iis 426.340 aind iits siigniifiicaince reaiches 0.000. Meainwhiile, the F taible corresponds to the diistriibutiion taible ait ai 5% error raite of 2.72. Thiis iindiicaites thait the cailculaited F iis greaiter thain the F taible (426,340 > 2.72) aind iits siigniifiicaince iis 0.00, less thain 0.05.
Strategi Manajemen Pemasaran Digital dan Pengelolaan Keuangan Berbasis Aplikasi untuk Kelompok Sadar Wisata (Pokdarwis) di Wisata Embung Sawah Desa Jaro, Kabupaten Tabalong Ridha Septina Arini; Periyadi Periyadi; Lamsah Lamsah; Husnurrofiq Husnurrofiq; Junaidi Junaidi; Risda Yuliani
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 3 No. 2 (2026): April: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v3i2.3490

Abstract

This community service activity aims to enhance the governance capacity of the Tourism Awareness Group (Pokdarwis) at the Embung Sawah Tourism site in Jaro Village, Tabalong Regency, through the implementation of digital marketing management strategies and application-based financial management systems. The service partner faced major constraints, namely the limited promotional reach of the tourist attraction, which still relied on conventional methods, and an internal financial recording system that was still manual, making it prone to recording errors and a lack of report transparency. The implementation method of this community service utilized a Participatory Action Research (PAR) approach, which includes four main stages: socialization and coordination, intensive training (workshops), structured mentoring, and program evaluation. The digital instruments implemented in this activity include social media optimization (Instagram, TikTok, and Facebook Ads), the creation of a Google Maps Business profile, and the utilization of an Android-based digital financial recording application (BukuWarung/SiApik). The results of this community service activity show an 85% increase in the understanding and skills of Pokdarwis administrators in operating digital marketing media and managing digital finances. Embung Sawah Tourism now has an automated, neat, and transparent monthly financial reporting system, and experienced a surge in domestic tourist visitation volume of up to 40% within three months post-training due to more structured digital promotions. It can be concluded that the digitalization of marketing and financial aspects can strengthen the governance independence of Pokdarwis and support the sustainability of community-based tourism economies in Jaro Village.
Pengaruh Harga, Kualitas, dan Promosi terhadap Keputusan Pembelian Produk : Studi pada Dapur Banjar 2R Banjarmasin Ridha Septina Arini; Hairul Hairul; Husnurrofiq Husnurrofiq; Periyadi Periyadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6624

Abstract

The culinary business is the highest supporting sector of the Indonesian economy compared to other sectors. Banjarmasin City is the heart of South Kalimantan which is a center for developing industries, one of which is in the culinary business. With a large population, even the most densely populated in South Kalimantan, it creates its own opportunities for business people. The diversity of community needs is so great, so this is an opportunity and challenge for business people with the conditions of the community. It is inevitable that the competition that occurs will also be high, as one of the big cities in the Kalimantan region, Banjarmasin is a city with promising business opportunities. In Banjarmasin City itself , it is increasingly bustling with the many MSMEs that have been established and spread across several areas, but not all MSMEs in Banjarmasin are visited by many consumers, because only a few MSMEs are seen to be crowded with visitors. One of the MSMEs that is widely visited by consumers in Banjarmasin is Dapur Banjar 2R. Dapur Banjar 2R is an MSME business that is currently growing and has many enthusiasts. This study provides empirical evidence of the influence of price, product quality and promotion as independent variables with purchasing decisions as dependent variables at Dapur Banjar 2R Banjarmasin. The population in this study were customers at Dapur Banjar 2R Banjarmasin. In this study, the sample used was around 35 customers of Dapur Banjar 2R Banjarmasin. The results of this study state that the variables Price (X1), Product Quality (X2) and Promotion (X3) each have a partial effect on purchasing decisions for products at Dapur Banjar 2R Banjarmasin. While the variables Price (X1), Product Quality (X2) and Promotion (X3) have a simultaneous effect on purchasing decisions for Dapur Banjar 2R Banjarmasin products.
Kajian Indeks Pengaruh Komitmen Organisasi Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan Muhammad Haris Syafitri; Edy Mahfuz; Dewi Ariefahnoor; Ridha Septina Arini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9344

Abstract

This is one of the elements that has been proven to have a significant impact on performance and commitment to the organization. The organization's commitment can be maintained as long as the organization maintains loyalty and is emotionally connected to the organization they work with. Organizational commitment does not only play a role in forming loyalty, but also becomes the foundation for the formation of optimal performance. Employees who have an attachment to their organization tend to exhibit positive work behaviors, including a willingness to work extra hard, complete tasks on time, and serve the company well. They are not only motivated by working for the good of their organization, but are also driven by a desire to see their organization grow and develop. In addition to organizational commitment, other factors also influence the performance of the organization's activities and behavior which is known as Organizational Civil Service Behavior (OCB). OCB includes positive behavior such as assisting with work plans, complying with the tasks to be achieved, taking initiative in completing the tasks achieved, and being willing to achieve the tasks that are achieved. Based on the results of the research on the influence of the Organizational Commitment on the Organization of the Organization and the Behavior of the performance to employees, obtained a total of 9588,650 data f table 3.15 significant data up to 0.000 < 0.05 so that H0 is rejected and O is accepted. This shows that the organization has a continuous positive influence and significant influence on the organization's commitment to the organization's performance..
Co-Authors Abdurrahman Abdurrahman Dewi Ariefahnoor Edy Mahfudz Edy Mahfuz Hairul Hairul Hairul Hairul Husnurrofiq Junaidi Junaidi Lamsah M. Gunawan Perdana Mohammad Zainul Muhammad Haris Syafitri Periyadi Periyadi  Risda Yuliani SANUSI SANUSI