Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia

The Human Side of Digital Transformation Strengthening Human Resource Management in Navigating Employee Adaptation in Intelligent Workplaces

Muhamad Ridwan (Sekolah Tinggi Ilmu Ekonomi Ganesha)
Muhammad Ramadhan (Sekolah Tinggi Ilmu Ekonomi Ganesha)



Article Info

Publish Date
08 Sep 2026

Abstract

This study examines the human dimension of digital transformation by exploring how Human Resource Management (HRM) strengthens employee adaptation in intelligent workplaces among service-sector employees in South Tangerang, Indonesia. The study employs a qualitative case study approach involving service-sector employees in South Tangerang. Data were collected through in-depth interviews, observations, and document analysis and analyzed using thematic analysis to identify patterns related to employee adaptation and HRM practices. The findings indicate that HRM plays an important role in supporting employee adaptation through continuous learning programs, digital skill development, organizational communication, and supportive leadership. Employees also demonstrate greater readiness to adapt to intelligent workplace systems when organizations provide psychological support and apply human-centered management approaches. This study contributes to digital transformation literature by emphasizing the human side of technological change and integrating employee well-being with adaptation strategies in HRM practices, providing practical implications for creating adaptive and sustainable intelligent workplaces

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Journal Info

Abbrev

jnmpsdm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...