Effect of the KaburAjaDulu Hashtag on Generation Z’s Interest in Working Abroad in Medan City: Family Communication as a Moderating Variable

Mifta Aulia (Universitas Sumatera Utara)
Dewi Kurniawati (Universitas Sumatera Utara)
Emilia Ramadhani (Universitas Sumatera Utara)

Jurnal IPTEK Bagi Masyarakat
Vol 6 No 2 (2026)

This study examines the effect of the #KaburAjaDulu hashtag on Generation Z's interest in working abroad and tests family communication as a moderating variable in Medan City. A quantitative cross-sectional survey involved 400 respondents aged 18–29 years who were familiar with the hashtag. Respondents were selected using purposive sampling, and data were analyzed using IBM SPSS Statistics 31. The #KaburAjaDulu hashtag had a positive and significant effect on interest in working abroad (t = 3.170; p = 0.002), while family communication also showed a positive and significant effect (t = 3.155; p = 0.002). The interaction between the hashtag and family communication was negative but not statistically significant (β = −0.011; t = −1.742; p = 0.082). Thus, family communication was not supported as a moderator. The findings indicate that digital narratives and family communication are independently associated with Generation Z's interest in overseas employment.