Penelitian ini bertujuan untuk menganalisis dampak pengembangan objek wisata lempe lolai terhadap kehidupan sosial dan ekonomi masyarakat lokal di Kabupaten Toraja Utara. Metode penelitian yang digubakan adalah kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi langsung di lapangan, wawancara mendalam dengan masyarakat dan pengelola, serta dokumentasi dari berbagai sumber terkait. Hasil penelitian menunjukkan bahwa keberadaan objek wisata Lempe Lolai membawa pengaruh positif, khususnya dalam bidang ekonomi. Hal ini terlihat dari meningkatnya pendapatan masyarakat, munculnya berbagai usaha kecil seperti warung, kios, dan penginapan, serta terbukanya peluang baru. Dari sisi sosial, masyarakat menunjukkan perubahan sikap yang lebih terbuka terhadap wisatawan, meningkatnya kesadaran akan kebersihan lingkungan, serta menjaga keramahan sebagai identitas budaya lokal. Selain itu, trdisi dan nilai-nilai adat tetap dipertahankan sebagai daya tarik wisata. Namun, pengelolaan berkelanjutan masih perlu diperhatikan agar perkembangan pariwisata tidak menimbulkan dampak negative di masa depan. This study aims to analyze the impact of the development of the Lempe Lolai tourist attraction on the social and economic life of local communities in North Toraja Regency. The research method used was qualitative with a descriptive approach. Data were collected through direct field observations, in-depth interviews with the community and management, and documentation from various relevant sources. The results indicate that the presence of the Lempe Lolai tourist attraction has had a positive impact, particularly on the economy. This is evident in the increase in community income, the emergence of various small businesses such as food stalls, kiosks, and lodgings, and the opening of new opportunities. Socially, the community has shown a change in attitude toward tourists, increased awareness of environmental cleanliness, and the preservation of hospitality as a local cultural identity. Furthermore, traditions and traditional values are maintained as tourist attractions. However, sustainable management is still needed to ensure that tourism development does not have negative impacts in the future.
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