<![CDATA[This study aims to examine the impact of digital marketing strategies on consumer engagement and brand loyalty within Indonesian e-commerce platforms. The growing adoption of digital marketing has transformed how companies engage with consumers, and understanding this dynamic is crucial for enhancing brand loyalty in a competitive market. A quantitative approach was employed, using data from 300 respondents who regularly use e-commerce platforms in Indonesia. The research utilizes various digital marketing strategies such as social media marketing, email marketing, and influencer marketing. SPSS software was used to analyze the relationships between digital marketing efforts and their effects on consumer engagement and brand loyalty. The findings reveal a significant positive relationship between digital marketing strategies and both consumer engagement and brand loyalty, providing insights for businesses to refine their marketing strategies.]]>
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