<![CDATA[Consumptive culture in the digital era makes students vulnerable to being trapped in instant consumption patterns. The purpose of this research is to examine the process of internalizing the values of Islamic Religious Education through teaching materials in shaping students' resistance to consumptive trends. The study used a descriptive qualitative method involving 15 students from one of the universities in Makassar who were selected through purposive sampling techniques. The results of the research show that the internalization of the value of Islamic Religious Education through a case study of consumptive culture makes students understand simple living, cultivate qana'ah attitudes, and avoid israf behavior. This process forms a critical mindset while giving birth to an attitude of resistance. The implication is that Islamic Religious Education plays a strategic role in building Islamic character in the midst of a consumptive culture.]]>
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