Productivity
Vol 5 No 1 (2024): Maret 2024

Pengaruh Ekowisata dan Kualitas Pelayanan Pariwisata Terhadap Kepuasan Wisatawan di Pulau Failonga Kota Tidore Kepulauan

Widyawati Ade (Universitas Sam Ratulangi)
Tinneke M Tumbel (Universitas Sam Ratulangi)
Olivia Walangitan (Universitas Sam Ratulangi)



Article Info

Publish Date
15 Apr 2024

Abstract

This research aims to determine the influence of ecotourism and tourism services on tourist satisfaction on Failonga Island, Tidore City, Archipelago. This research uses quantitative methods with the Multiple Linear Regression Analysis method. Testing simultaneously (t test) and simultaneously (F test) using SPSS software. The population in this study were people who had visited Failonga Island, Tidore City, Archipelago. Using the Lemeshow formula, a sample of 100 people was obtained. Based on the regression equation, it shows that the Ecotourism variable has a positive effect of 0.147 and Service Quality has a positive effect of 0.072. Based on the partial t test, Ecotourism has no significant effect on the dependent variable, namely (Y) Tourist Satisfaction.

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Journal Info

Abbrev

productivity

Publisher

Subject

Description

Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations ...