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Pengaruh Leverage Keuangan Terhadap Profitabilitas PT Bank Central Asia Tbk Periode 2003-2022 Meifita Putri Anjang; Tinneke M Tumbel; Joula J. Rogahang
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54184

In measuring Financial Leverage and Profitability, Bank Central Asia uses the Debt to Asset ratio where Total debt is divided by Total Ase. The DAR ratio explains that the amount of debt taken by the company to fund the assets needed to run its operations and Return On Asset because it can show the company's capacity to earn profits. The purpose of this study is to determine the effect of financial leverage on the profitability of PT Bank Central Asia Tbk from 2003 to 2022. The data analysis method used in this study is the Partial Test (T) where the results obtained show that financial leverage (DAR) has a significant negative influence on the profitability (ROA) of PT Bank Central Asia Tbk for the 2003-2022 period.

Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Properti pada PT Pembangunan Perumahan Kawanua di Kota Tomohon Erin Erika Lumain; Tinneke M Tumbel; Joula J. Rogahang
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54211

This research focuses on understanding how consumers' perceptions of price and promotion can influence their decisions in property purchases. The study aims to analyze the impact of price and promotion on property purchase decisions at PT Pembangunan Perumahan Kawanua in the city of Tomohon. The research method used is quantitative, with the population drawn from consumers who are either property owners or still in the process of purchasing. Based on the results of statistical tests, the price variable with a calculated t-value of 25.069 exceeds the tabulated t-value (1.984) at a significance level of 0.01, which is lower than alpha (0.05). The promotion variable with a calculated t-value of 6.439 exceeds the tabulated t-value (1.984) at a significance level of 0.01, which is lower than alpha (0.05). We can conclude that the promotion variable (X2) has a significant impact on purchase decisions. Based on the results of the F-test, the calculated F-value is 737.081 with a significance level of 0.000. Therefore, the price and promotion variables together have a positive and significant impact on purchase decisions.

Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Toko Ice Cream Mixue Cabang Megamall Kota Manado Valentine Vanessa Julivah Mintje; Tinneke M Tumbel; Aneke Yolly Punuindoong
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54234

This research aims to evaluate the impact of brand image and service quality on consumer purchasing decisions at Mixue ice cream store branch in Megamall, Manado City. The applied research method is quantitative, involving 100 respondents. Data analysis will include the coefficient of determination (R2), T-test, and F-test to test hypotheses. The research will also use multiple linear regression analysis, multiple correlation analysis, as well as validity tests, reliability tests, and classical assumption tests to ensure the accuracy and reliability of the obtained data. The main objective is to understand the extent to which brand image and service quality influence consumer purchasing decisions at Mixue ice cream store. Based on the research results, it can be concluded that brand image and service quality together have a significant impact on consumer purchasing decisions at Mixue ice cream store branch in Megamall, Manado City..

Pengaruh Ekowisata dan Kualitas Pelayanan Pariwisata Terhadap Kepuasan Wisatawan di Pulau Failonga Kota Tidore Kepulauan Widyawati Ade; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54500

This research aims to determine the influence of ecotourism and tourism services on tourist satisfaction on Failonga Island, Tidore City, Archipelago. This research uses quantitative methods with the Multiple Linear Regression Analysis method. Testing simultaneously (t test) and simultaneously (F test) using SPSS software. The population in this study were people who had visited Failonga Island, Tidore City, Archipelago. Using the Lemeshow formula, a sample of 100 people was obtained. Based on the regression equation, it shows that the Ecotourism variable has a positive effect of 0.147 and Service Quality has a positive effect of 0.072. Based on the partial t test, Ecotourism has no significant effect on the dependent variable, namely (Y) Tourist Satisfaction.

Pengaruh Influencer Marketing dan Price Discount terhadap Keputusan Pembelian Lipstick Barenbliss melalui Aplikasi Shopee pada Mahasiswa Jurusan Ilmu Administrasi Fisip Unsrat Rachel Tilaar; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54573

This research aims to determine the influence of Influencer Marketing and Price Discounts on the Decision to Purchase Barenbliss Lipstick via the Shopee Application among Students of the Department of Administrative Sciences, Faculty of Social and Political Sciences, Unsrat. In this research, researchers used a quantitative approach with a sample of 100 respondents. Hypothesis testing by processing data using IBM SPSS version 26 and to determine the number of samples used in this research, researchers used the Slovin formula and collecting data using a questionnaire. The research results show that partially influencer marketing does not have a significant effect on purchasing decisions. Partially, price discounts have a significant influence on purchas~ing decisions. And simultaneously influencer marketing and price discounts have a positive influence on purchasing decisions..

Pengaruh Keragaman Produk dan Lifestyle terhadap Keputusan Pembelian Merchandise Anime pada Mahasiswa Universitas Sam Ratulangi Denisa Diman; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54677

This research aims to determine The Influence of Product Diversity and Lifestyle on the Decision to Purchase Anime Merchandise among Sam Ratulangi University Students.Data collection was carried out using questionnaires. This research uses a purposive sampling technique, this research takes a sample of 50 respondents from consumers who have purchased anime merchandise at Shopee. The variables used in this research are product diversity (XI), Lifestyle (X2) and Purchase Decision (Y). This research uses descriptive statistical analysis techniques which include validity testing, reliability testing, classical assumption testing, hypothesis testing and multiple linear analysis using the SPSS 23 for Windows program. The results of this research show that all variables are valid and reliable, there is no multicollinearity, and there is no heteroscedasticity and the variable model meets the assumption of normality, product diversity has no partial influence on purchasing decisions and lifestyle has a partial influence on purchasing decisions but product diversity and lifestyle have an influence. simultaneously significant to purchasing decisions.

Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian Produk Emina pada Mahasiswa Ermailin Putri; Tinneke M Tumbel; Lucky F. Tamengkel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54679

Word of Mouth Communication refers to the communication process in which information or recommendations about a product, service, or experience are passed from individual to individual through direct coversation. By understanding the power of Word of Mouth Communication, businesses can focus on creating positive experiences and building strong relationship with consumers to increase the positive impact of Word of Mouth Communication on purchasing decision. The purpose of this research is to determine the influence of Word of Mouth Communication on purchasing decisions. This type of research uses a quantitative approach. The research population is active students at Sam Ratulangi University Manado who have purchased and used Emina products. The total sample was 100 respondents using non-random sampling techniques. The data analysis technique uses simple regression analysis with the IBM SPSS version 29 program. The results of the t test research show that the calculated t value is 7.351 > t table 1.98472, which means that Word of Mouth Communication has a significant and positive effect on purchasing decisions for Emina products among Sam Ratulangi University students Manado.

Pengaruh Servicescape dan Personal Selling terhadap Customer Satisfaction Pada PT. Bank Rakyat Indonesia Unit Bahu aisya Kamila amir; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54691

The aim of this research was to determine the influence of Servicescape and Personal Selling on Customer Satisfaction. This research uses a quantitative approach, and the population is all customers at PT. Bank Rakyat Indonesia Unit Bahu with 100 respondents as samples. The sampling technique uses a non-probability sampling technique using the accidental sampling method and data collection uses a questionnaire. Data analysis uses instrument testing, classical assumption testing, hypothesis testing, correlation coefficient analysis, coefficient of determination, and multiple linear regression analysis with data processing using SPSS version 23. The results of this research show that partially Servicescape does not have a positive and significant effect on Customer Satisfaction, partially Personal Selling has a positive and significant effect on Customer Satisfaction. And simultaneously Servicescape and Personal Selling influence Customer Satisfaction.

Pemanfaatan Aplikasi Tiktok sebagai Digital Marketing Promotion pada Curabeauty Manado Elina Sarah Conny Nangoy; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54704

Curabeauty is a store that sells various beauty products such as makeup, skincare, and bodycare located in the city of Manado, so that consumers, especially those who live in the city of Manado, do not need to take long to get the beauty products they want. Curabeauty uses various ways in promoting their products. One of them is by utilizing TikTok social media as a promotional tool. Through TikTok, selling goods is also easier because it can show the form of merchandise clearly accompanied by filter and music effects that make promotional videos look more attractive and not boring. This type of research uses qualitative research by choosing Curabeauty stores as research objects, especially on their tiktok accounts. Data collected through interviews with informants as well as observation and documentation. The results of this study show quite good results in the use of the TikTok application as a digital marketing promotion at Curabeauty Manado.

Strategi Promosi Melalui Media Sosial pada Kedai Koel Manado Vanessa Rumambi; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54761

This qualitative research aims to examine the promotional strategies employed by Kedai Koel through social media. The data and information gathered in this study are based on observations and interview held with key informant. The research explores how Kedai Koel effectively engages consumers and encourages them to share their experiences digitally, specifically using Instagram and Tiktok as the media. According to the research findings, the resilient in Kedai Koel's social media promotion efforts, coupled with creativity, interactions and engagement with customers, along with adaptability, form an effective strategy to optimize their online promotional activities. This is supported by the increased attention gained in their content, as shown by higher numbers on their Instagram and TikTok accounts. Keywords: Social Media, Strategy, Viral Marketing

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