Productivity
Vol 5 No 3 (2024): September 2024

Pengaruh Harga Terhadap Keputusan Pembelian Beras Di Pasar Baru Langowan

Virginia Suwuh (Administrasi Bisnis)
Lucky F Tamengkel (Business Adminstration Study Program)
Aneke Punuindoong (Business Adminstration Study Program)

Article Info

Publish Date
30 Sep 2024

Abstract

Price is a monetary unit or other measure (including goods and services) that is exchanged in order to obtain ownership or use rights for a good or service. According to Buchari Alma (2016: 96) suggests that purchasing decisions are consumer decisions that are influenced by financial economics, technology, politics, culture, products, prices, locations, promotions, physical evidence, people, process.

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Journal Info
Productivity
Website

Abbrev

productivity

Publisher

Universitas Sam Ratulangi

Subject

Description

Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations ...