Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Online InDriver di Kota Manado

Natasya Mapadang (Ilmu Administrasi Bisnis, Universitas Sam Ratulangi)
Johny R. E. Tampi (Business Adminstration Study Program)
Tinneke M Tumbel (Business Adminstration Study Program)

Productivity
Vol 5 No 4 (2024): Desember 2024

The aim of this study is to determine the influence of service quality and fare prices on customer satisfaction in the online transportation service Indriver in Manado City. The population for this research comprises residents of Manado City. Data collection techniques include questionnaires, observation, literature review, and documentation. The sampling technique used is accidental sampling using the Lemeshow formula, resulting in a sample size of 97 respondents. The results of the hypothesis test indicate that service quality and fare prices have an influence on customer satisfaction.