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Johny R. E. Tampi
Business Adminstration Study Program

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Pengaruh Variasi Menu dan Cafe Atmosphere Terhadap Keputusan Pembelian Konsumen di Kopi Kenangan Kawasan Megamas Manado Giyan Namora Lantu; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.55613

Abstract

This research aims to determine the influence of menu variations and café atmosphere on consumer purchasing decisions for Kenangan Coffee in the Megamas Manado area. This research used a quantitative approach, with a sample of 98 respondents. The data analysis used is quantitative or statistical. Data that meets the requirements for analysis is processed using the SPSS 24 program. From the test it is found that, Menu Variations have a positive and significant effect on Purchasing decisions, Café Atmosphere has a positive and significant effect on Purchasing Decisions, Menu Variations and Café Atmosphere together influence satisfaction. customers, the better the variety of menus and tastes according to the desires of consumers offered by the company supported by a café atmosphere which makes consumers have a higher level of purchasing decisions at the company. Taking into account the reality of tight competition in business, especially in the culinary sector. By paying attention to the empirical evidence from the results of this research, companies should pay more attention to and increase menuvariations and café atmosphere so that purchasing decisions can be improved.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Online InDriver di Kota Manado Natasya Mapadang; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56609

Abstract

The aim of this study is to determine the influence of service quality and fare prices on customer satisfaction in the online transportation service Indriver in Manado City. The population for this research comprises residents of Manado City. Data collection techniques include questionnaires, observation, literature review, and documentation. The sampling technique used is accidental sampling using the Lemeshow formula, resulting in a sample size of 97 respondents. The results of the hypothesis test indicate that service quality and fare prices have an influence on customer satisfaction.
Pengaruh Labelisasi Halal, Merek, dan Harga Terhadap Keputusan Pembelian Produk Ice Cream Mixue Muhammad Ismail; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56693

Abstract

Marketing is the process by whic individuals or groups obtain what they need by creating, offering, and exchanging products of value to others. The aim of this research is to determine the influence of the three variables studied, namely halal labeling, brand and price on purchasing decisions for ice cream mixue products. This research uses quantitative methods, the population in this research is mixue consumers, and 100 samples were taken for the research. The sampling technique used was purposive sampling using the Lemesnow formula so that a sample size of 100 respondents was obtained. Data analysis uses multiple correlation analysis, Linear Regression Multiple, and for Hypothesis testing using the T test, F Test, Correlation Coefficient, and Determination Coefficient (R2)
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Klin Laundry Bahu Gabriela Vanessa Syalomita Massie; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57087

Abstract

Quality is the expected level of excellence and control over that level of excellence to fulfill consumer desires. Consumer satisfaction is an emotional response from an experience related to a particular product or service, retail outlet, or even an overall pattern of behavior. This research aims to determine the quality of service on consumer satisfaction at Klin Laundry Bahu. This research uses a quantitative approach using simple regression analysis techniques. The total sample was 100 respondents. The results of the t test research show that the calculated t value is 6.289 > 1.98472, which means that service quality has a significant and positive effect on consumer satisfaction at Klin Laundry Bahu.
Co-Authors Danny D. S. Mukuan Gabriela Vanessa Syalomita Massie Giyan Namora Lantu Muhammad Ismail Natasya Mapadang Olivia F. C. Walangitan Tinneke M Tumbel