<![CDATA[This article conceptualizes media as an arena of power in which ideology, discourse, and communication practices shape the construction of social reality across both conventional and digital environments. Using a qualitative descriptive-analytical approach through a systematic literature review, the study develops a conceptual framework based on thematic classification, source triangulation, and synthesis of key debates in communication, sociology, and critical media studies. The findings reveal that media operate as a symbolic field where competing actors struggle to define reality, while legitimacy and authority determine which meanings are accepted as natural and unquestionable. Ideology is reproduced through language, representation, and everyday narratives that normalize unequal relations and generate social consent. In digital contexts, power is increasingly exercised through platform infrastructures, algorithmic visibility, moderation systems, and attention-based economies that regulate what can be seen, said, and considered acceptable, thereby producing subtle forms of social control. Although spaces of resistance exist through alternative discourses, digital activism, and citizen-generated content, these are often constrained or commodified within platform logics. The study concludes that media should be understood as socio-technical institutions embedded in power structures and contributes an integrated conceptual framework that links media power, ideology, and discourse as relational processes shaping social reality in contemporary algorithmic environments.]]>
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