Perlindungan Hukum terhadap Konsumen atas Klaim Berlebihan Produk Kosmetik dalam Perspektif Undang-Undang No. 8 Tahun 1999 tentang Perlindungan Konsumen

Lucky Lasepta (Universitas Wijaya Putra Surabaya)
Rihantoro Bayu Aji (Universitas Wijaya Putra Surabaya)
Fikri Hadi (Universitas Wijaya Putra Surabaya)
Farina Gandryani (Universitas Wijaya Putra Surabaya)

Law and Humanity
Vol 4 No 2 (2026): Jurnal Law and Humanity

The rapid growth of the cosmetic industry has increased competition among business actors, including the use of exaggerated claims (overclaim) that may mislead consumers and cause losses. This study aims to analyze the responsibility of business actors toward consumers due to exaggerated claims in cosmetic products based on Law Number 8 of 1999 concerning Consumer Protection and to examine the forms of legal protection available to consumers. This study employs a normative legal research method using statutory and conceptual approaches. The results indicate that exaggerated claims in cosmetic products violate Articles 8, 9, 10, and 17 of Law Number 8 of 1999 concerning Consumer Protection. Business actors are obliged to provide compensation to consumers in accordance with Article 19 of the Law. Legal protection is provided through preventive measures by the Government and the National Agency of Drug and Food Control (BPOM), as well as repressive measures through the Consumer Dispute Settlement Agency (BPSK) and the courts. It can be concluded that the practice of overclaim in cosmetic products creates legal liability for business actors and harms consumers. Therefore, more effective supervision and increased consumer awareness are necessary.