Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023

The The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta: The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta

Zhafira Apriliani (Administrasi Niaga)
Yanita Ella Nilla Chandra (Jurusan Administrasi Niaga Politeknik Negeri Jakarta)
Erlyn Rosalina (Jurusan Administrasi Niaga Politeknik Negeri Jakarta)
Husnil Barry (Jurusan Administrasi Niaga Politeknik Negeri Jakarta)
Restu Jati Saputro (Jurusan Administrasi Niaga Politeknik Negeri Jakarta)



Article Info

Publish Date
05 Nov 2023

Abstract

Mobile banking is a programming code that controls the operation and function of software in execution, referring to information technology software specifically designed for use on mobile operating systems such as smartphones. Mobile banking is already familiar to the public, this type of payment is included in the category of mobile payments known as mobile payment methods through applications that have various features such as making transfers between accounts, instant payments through mobile banking applications. One of the mobile banking applications in Indonesia is the BRImo application. This study aims to determine the effect of perceived usefulness and perceived risk on intention to use the BRImo application in Central Jakarta. This research was conducted by 100 respondents spread across Central Jakarta. Data collection techniques used questionnaires. This assistance research data is explained using SEM PLS with the SmartPLS application. The results of the research show that the perceived usefulness variable has a significant positive effect on interest using a path coefficient value of 0.836 and a P value of 0.000.

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Journal Info

Abbrev

snrtb

Publisher

Subject

Description

Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari ...