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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Erlyn Rosalina
Jurusan Administrasi Niaga Politeknik Negeri Jakarta

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Analisis Social Return on Investment (SROI) dalam Mengukur Keberhasilan Program Corporate Social Responsibility (CSR) : (Studi Kasus Program CSR Penanaman Pohon oleh PT X di Kelurahan Gandul, Kota Depok) Aulia Zahra Agustin; Titik Purwinarti; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Measuring the impact of the tree planting program in Gandul Sub-District, which was previously calculated using the Social Return on Investment (SROI) ratio, has shown insignificant results. This study aims to analyze the social and environmental impacts received by stakeholders and analyze how much the value of these impacts is compared to the amount of investment that has been issued by PT X which is calculated by the SROI ratio based on the tree planting CSR program implemented in the Gandul Sub-District, Depok City. This study uses a combination research method (mixed methods) with a concurrent embedded model. Collecting data by observing, documenting, and interviewing. Data analysis techniques in this study include data reduction, data presentation, and drawing conclusions. The results of this study for social and environmental impacts are that tree planting activities in the Gandul Subdistrict area have a positive impact on the community. Meanwhile, the results of the calculation of the economic impact calculated using the Social Return on Investment (SROI) analysis show that the return or benefit obtained is 0.36, which means that every contribution of IDR 1 invested by the company will generate benefits of IDR 0.36. This value is still below 1 which indicates that this program has not had much impact on society in the economic aspect. Keyword: Benefit, CSR, Impact Measurement, SROI.
The The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta: The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta Zhafira Apriliani; Yanita Ella Nilla Chandra; Erlyn Rosalina; Husnil Barry; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Mobile banking is a programming code that controls the operation and function of software in execution, referring to information technology software specifically designed for use on mobile operating systems such as smartphones. Mobile banking is already familiar to the public, this type of payment is included in the category of mobile payments known as mobile payment methods through applications that have various features such as making transfers between accounts, instant payments through mobile banking applications. One of the mobile banking applications in Indonesia is the BRImo application. This study aims to determine the effect of perceived usefulness and perceived risk on intention to use the BRImo application in Central Jakarta. This research was conducted by 100 respondents spread across Central Jakarta. Data collection techniques used questionnaires. This assistance research data is explained using SEM PLS with the SmartPLS application. The results of the research show that the perceived usefulness variable has a significant positive effect on interest using a path coefficient value of 0.836 and a P value of 0.000.
Co-Authors Aulia Zahra Agustin Husnil Barry Restu Jati Saputro Titik Purwinarti Yanita Ella Nilla Chandra Zhafira Apriliani