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All Journal Jurnal Bisnis Event Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Restu Jati Saputro
Jurusan Administrasi Niaga Politeknik Negeri Jakarta
Social Sciences

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MENGUKUR PROKSI KEPUASAN PENGUNJUNG EVENT DARI FOTO DOKUMENTASI MENGGUNAKAN COMPUTER VISION PADA HOWELL EXPO Restu Jati Saputro; Ratri Kurniasari
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.8350

Abstract

Event satisfaction is commonly measured through post-event surveys, yet such instruments are retrospective and vulnerable to memory bias. This study examines whether event documentation photos can be used to construct an auditable satisfaction proxy through computer vision. The workflow combined media inventory, duplicate removal, face quality filtering, face re-detection, face cropping, and smile-based expression proxy scoring. From 1,835 documentation files, 1,739 JPG photos were identified as the main image source. After quality screening, 236 photos were categorized as suitable or moderately suitable for expression analysis. Among them, 178 photos (75.42%) were classified as positive smiling, 56 photos (23.73%) as neutral or non-smiling, and 2 photos failed face re-detection. The average satisfaction proxy score reached 0.653 on a 0-1 scale, indicating that the atmosphere of Howell Expo 2025 was generally positive. The findings suggest that the event was sufficiently successful in creating a positive visitor experience, although the resulting score should be interpreted as an operational proxy rather than a direct measurement of individual emotion.
The The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta: The Effect of Perceived Usefulness on Intention to Use the BRImo Application in Central Jakarta Zhafira Apriliani; Yanita Ella Nilla Chandra; Erlyn Rosalina; Husnil Barry; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Mobile banking is a programming code that controls the operation and function of software in execution, referring to information technology software specifically designed for use on mobile operating systems such as smartphones. Mobile banking is already familiar to the public, this type of payment is included in the category of mobile payments known as mobile payment methods through applications that have various features such as making transfers between accounts, instant payments through mobile banking applications. One of the mobile banking applications in Indonesia is the BRImo application. This study aims to determine the effect of perceived usefulness and perceived risk on intention to use the BRImo application in Central Jakarta. This research was conducted by 100 respondents spread across Central Jakarta. Data collection techniques used questionnaires. This assistance research data is explained using SEM PLS with the SmartPLS application. The results of the research show that the perceived usefulness variable has a significant positive effect on interest using a path coefficient value of 0.836 and a P value of 0.000.
Pengaruh Kualitas Layanan dan Persepsi Harga Obat terhadap Minat Beli Ulang pada Apotek XYZ (Studi Kasus pada Apotek XYZ cabang Bidara Cina) Dyah Anisaputri Dyah Anisaputri; Restu Jati Saputro; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Penelitian ini betujuan untuk mengetahui dan menganalisis pengaruh antara kualitas layanan dan persepsi harga obat terhadap minat beli ulang konsumen Apotek XYZ cabang Bidara Cina. Penelitian ini menggunakan metode asosiatif kausal dengan pendekatan kuantitatif. Pengumpulan data dalam penelitian ini menggunakan data primer dan data sekunder. Metode analisis yang digunakan adalah Partial Least Squares-Structural Equation Modelling (PLS-SEM) dengan analisis Inner Model dan Outer Model yang dibantu oleh software Smart PLS versi 4.0.9.5. Total populasi dalam penelitian ini sebanyak 5.456 orang. Metode penelitian sampel menggunakan teknik nonprobability sampling dengan jenis purposive sampling. Rumus sampel yang digunakan menggunakan Rumus Slovin dan didapatkan total sampel sebanyak 100 responden. Hasil yang di peroleh melalui penelitian ini adalah variabel minat beli ulang (Y) di pengaruhi sebesar 56,1% oleh variabel kualitas layanan (X1) dan dipengaruhi sebesar 34,6% oleh variabel persepsi harga (X2). Hasil penelitian menunjukkan bahwa variabel kualitas layanan berpengaruh positif signifikan terhadap minat beli ulang dengan nilai koefisien jalur 0,561 dan p-value 0,000. Variabel persepsi harga juga berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai koefisien jalur 0,346 dan p-value 0,001. Serta variabel kualitas layanan dan persepsi harga berpengaruh secara simultan terhadap minat beli ulang dengan nilai f-hitung 119,902.
Co-Authors Dyah Anisaputri Dyah Anisaputri Erlyn Rosalina Husnil Barry Kurniasari, Ratri Riza Hadikusuma Yanita Ella Nilla Chandra Zhafira Apriliani