<![CDATA[This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.]]>
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