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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Endah Wartiningsih
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Analisis Strategi Ekspansi Perusahaan Y Dalam Penambahan SPBU Di Saat Fluktuasi Harga Minyak Dunia dan Gencarnya Kampanye Kendaraan Listrik: Analysis of the company's expansion strategy Y in the addition of gas stations In Times of fluctuations in World Oil prices and the incessant campaign for electric vehicles Afdhal Yusra Alkindi; Azwar; Endah Wartiningsih
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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ABSTRACT Motorized vehicles are currently one of the main means of transportation in Indonesia. The large number of motorized vehicles makes the need for fuel in Indonesia very large. This high level of consumption has made the business of selling and distributing fuel in Indonesia a promising business. Company Y sells high-octane fuel at a more competitive price and is currently recapturing. However, there is a threat when they are expanding. Petroleum, which is the raw material for fuel, whose price fluctuates at any time and a new threat, namely electric vehicles. Electric vehicles are currently being intensively campaigned to replace obsolete fossil fuels. The method used in this study is a qualitative method. Qualitative research was chosen in order to have a more in-depth understanding of the problems and phenomena being discussed with a more sensitive approach between researchers and informants. The data collection process was carried out by asking questions to the informants. The discussion is carried out by analyzing SWOT. The SWOT matrix analysis carried out resulted in eleven strategies. Company Y implements a strategy by exploiting its strengths. Maintaining the quality of launched BBM products by introducing non-BBM products. Company Y uses a strategy of adapting to change. This form of adaptation by Company Y is by presenting X ReCharge.. Keyword: Electric Vehicle Campaign, SWOT Analysis, World Oil Price Fluctuations. ABSTRAK Kendaraan bermotor saat ini menjadi salah satu alat transportasi utama di Indonesia. Besarnya jumlah kendaraan bermotor ini membuat kebutuhan BBM di Indonesia sangat besar. Tingginya tingkat konsumsi ini membuat bisnis penjualan dan penyaluran BBM di Indonesia menjadi bisnis yang menjanjikan. Perusahaan Y menjual BBM beroktan tinggi dengan harga yang lebih kompetitif dan sedang berekapansi. Namun, terdapat ancaman dalam di saat mereka sedang melakukan ekspansi. Minyak bumi yang merupakan bahan baku dari BBM harganya berfluktuasi setiap saat dan ancaman baru yaitu kendaraan listrik. Kendaraan listrik saat ini sedang gencarnya dikampanyekan untuk menggantikan bahan bakar fosil yang habis pakai. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, Penelitian kualitatif dipilih agar dapat lebih memahami secara mendalam permasalahan dan fenomena yang sedang dibahas dengan pendekatan yang lebih peka antara peneliti dengan informan. Proses pengambilan data dilakukan dengan mengajukan pertanyaan-pertanyaan kepada informan. Pembahasan dilakukan dengan mengalisis SWOT. Analisis matriks SWOT yang dilakukan menghasilkan Sebelas strategi. Perusahaan Y menerapkan strategi dengan memanfaatkan kekuatan yang dimiliki. Mempetahankan kualitas produk BBM diiringi dengan memperkenalkan produk-produk non BBM. Perusahaan Y menggunakan strategi beradaptasi akan perubahan. Bentuk adaptasi Perusahaan Y ini dengan menghadirkan Y ReCharge. Kata Kunci: Analisis SWOT, Fluktuasi Harga Minyak Dunia, Kampanye Kendaraan Listrik.
Pengaruh Social Influence dan Perceived Price Terhadap Repurchase Intention Merchandise K-Pop Di Jakarta (Studi Kasus Pada Penggemar K-Pop Yang Berbelanja di Group Order) Lisa Febriyanti; Titik Purwinarti; Erlyn Rosalina; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.
Analisis Kepuasan Konsumen terhadap Pelayanan Bioskop XXI Menggunakan Teori Servqual Irfan Rusydi Triyanto; Iis Mariam; Endah Wartiningsih; Dinda Aulia Putri; Khansa Audrina Putri Wihardo; Niti Suryaningtyas; Ridani Alya Wiradhika
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to measure customer satisfaction with the service offered at XXI Cinema. This study uses a descriptive quantitative method with data collected through an online questionnaire based on the SERVQUAL dimensions. The sample consisted of 130 respondents who had visited XXI in the past three months. The results show that customer satisfaction scores are categorized as 'satisfied'. The Tangibles dimension received the highest score, while Empathy received the lowest score. These results highlight strengths in physical facilities and empathy, and suggest improvements in staff competence and communication.
Co-Authors Afdhal Yusra Alkindi Azwar Dinda Aulia Putri Erlyn Rosalina Iis Mariam Irfan Rusydi Triyanto Khansa Audrina Putri Wihardo Kurniasari, Ratri Lisa Febriyanti Niti Suryaningtyas Ridani Alya Wiradhika Riza Hadikusuma Siti Khalisa Naurah Rahayu Titik Purwinarti Titik Purwirnarti