<![CDATA[This study aims to determine the effect of online customer ratings and timeliness on purchasing decisions for J&T Express goods delivery services. This study uses a quantitative approach with a causal associative research type. The sampling technique uses a non-probability sampling method with purposive sampling and involves 100 community respondents in the East Jakarta area. Data collection is carried out through questionnaires and documentation, and data processing uses SmartPLS 4.1.1.2 The results show that the online customer rating variable has a positive and significant effect on purchasing decisions with a significance value of 0.000 <0.1 and a t-count of 6.279> t-table 1.65. Likewise, the timeliness variable has a positive and significant effect with a significance value of 0.000 <0.1 and a t-count of 4.714> t-table 1.65. Simultaneously, these two variables have a significant influence on purchasing decisions with an R-Square value of 0.620 indicating that 62.0% of the variation in purchasing decisions can be explained by these two variables, while the remaining 38.0% is influenced by other factors outside this study.]]>
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