Penguatan Entrepreneurial Attitude dan Strategi Digitalisasi Pemasaran bagi Tenant Usaha Kuliner Mahasiswa

Adi Satrio Ardiansyah (Universitas Negeri Semarang)
Devi Ajeng Efrilianda
Endah Widhihastuti
Ratna Nur Mustika Sanusi
Mustika Nur Hasanah

Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)

Every university faces challenges in achieving the Indikator Kinerja Utama Perguruan Tinggi (IKU PT), which requires them to produce graduates with decent job prospects. Entrepreneurship is one of the options. This program strengthens the entrepreneurial attitude and digitalization strategy of student culinary tenant marketing as a way to achieve the IKU. This activity progresses through several stages, including socialization, recruitment, demonstration, mentoring, and evaluation. The results state that the level of participant satisfaction with this program is very good. The students' mindset has developed through an entrepreneurial attitude. Their competence in digitalizing marketing has also developed well. Thus, the students' culinary business tenants can develop, as evidenced by their growing turnover