<![CDATA[The rapid expansion of digital technology has made it imperative for Small and Medium Enterprises (SMEs) to adopt structured digital marketing strategies to remain competitive. Siniphotobooth, an SME offering photobooth services in South Denpasar, Bali, faced critical challenges in brand visibility due to the absence of an official website, dormant social media management, and an underdeveloped digital promotion approach. This community service program aimed to optimize the digital marketing ecosystem of Siniphotobooth through three core initiatives: development of an official website as a digital storefront, analysis and optimization of its Instagram account, and creation of a Linktree account as a unified digital navigation hub. Implementation followed three stages: planning (literature review, FGD, field observation), execution (website development and digital content mentoring), and evaluation (Black Box testing, Instagram analytics, and System Usability Scale/SUS survey). Results indicate that the Siniphotobooth website was successfully launched with seven main pages, passed all 12 Black Box test scenarios with a 100% success rate, and earned a SUS score of 75.25—above the acceptable threshold (≥75). Instagram performance improved substantially, rising from 241 to 5,200 impressions per period, with follower growth reaching 1,245 accounts. This program affirms that structured and consistent digital marketing mentoring can meaningfully enhance brand awareness and digital capabilities of SMEs in a sustainable manner]]>
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