<![CDATA[Bullying remains a prevalent societal issue within educational institutions atmosphere that may adversely affect kids' psychological well-being and social interactions, and learning processes. Therefore, preventive efforts are needed from schools to reduce the occurrence of bullying behavior among students. One approach that can be implemented is strengthening character education that instills moral and social values in students. This study seeks to elucidate initiatives aimed at preventing bullying via character education at SMA Negeri 2 Banjarbaru. The research utilized a qualitative approach using a descriptive technique. Data were collected through observation and conversation with the principal, instructors, and students, and documentation of school activities. The findings indicate that bullying prevention efforts are carried out through the cultivation of social care values, friendliness or communicative attitudes, and responsibility. Social care values encourage students to develop empathy and help one another, while friendly or communicative values are reflected through positive interactions and communication among students. Meanwhile, responsibility helps build students’ awareness to control their behavior and comply with school rules. The implementation of character education Incorporating into educational activities, institutional culture, and extracurricular programming fosters a safe, conducive, and nurturing educational atmosphere, thereby reducing the incidence of bullying.]]>
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