<![CDATA[Digital advancements have prompted notaries and PPATs to navigate personal branding practices that straddle the fine line between information and promotion, within a strict regulatory framework. This study employs a descriptive-analytical normative legal approach to examine the legal and professional ethical frameworks regarding personal branding practices in the digital context, by analyzing the Notary Law (UUJN), the Notary Code of Ethics, PPAT regulations, and relevant academic literature. The findings indicate that the ambiguity of the definition of promotion and the boundary between education and marketing leads to interpretive ambivalence, which has the potential to affect integrity, legal liability, and public trust. Strategically packaged personal branding can enhance professional visibility without violating norms, but the risk of ethical violations persists due to the lack of operational guidelines. This study recommends a contextual normative reinterpretation, regulatory updates, and the development of an evaluation framework to ensure that notaries’ and PPATs’ personal branding practices align with ethics and legal accountability.]]>
Copyrights © 2026
