<![CDATA[Micro, small, and medium enterprises (MSMEs) in Toniku Village, South Jailolo District, West Halmahera Regency, still require stronger understanding of product identity, particularly the role of branding, labels, and packaging. This community service activity aimed to provide initial knowledge to local business actors and village government representatives regarding branding as a product identity strategy, labels as information media, and packaging as both protection and visual communication. The activity was conducted through face-to-face socialization on 28 July 2026 and involved 15 participants consisting of MSME actors and representatives of the Toniku Village Government. The implementation stages included preparation, opening, material delivery, discussion and question-and-answer, documentation, and closing. The verified results were the completion of the socialization activity, participant involvement in discussion, and the delivery of core materials on branding, labels, and packaging. The dissemination outputs included online news publication and a documentary video.]]>
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