<![CDATA[The purpose of this study was to examine the effect of Organizational Behavior, job satisfaction, motivation and reward is not only as important as motivation, but also affects the ethics of DKI Jakarta XXI Cinema employees. Employees are expected not only to follow the rules in being bound or only according to the imbalance they receive, but they are also expected to work beyond what is equivalent to what is commonly called Organizational Citizenship (OCB). This research is a survey research using a Likert scale of 1-5, with data analysis using SEM-PLS. The sample in this study amounted to 170 samples. This study has the result that OCB on DKI Jakarta XXI Cinema employees has a positive and significant effect on motivation. Cinema XXI DKI Jakarta job satisfaction has a positive and significant effect on motivation, job satisfaction has a positive and significant effect on OCB, and job satisfaction also acts as a mediator between motivation and reinforcement of OCB. The behavior of DKI Jakarta XXI Cinema employees so far has a very strong correlation with social behavior, where every employee has a sense of responsibility towards their organization. However, better collaboration among colleagues is still needed to improve cohesion and morale. The level of employee motivation is good, but it needs to be increased so that Cinema XXI DKI Jakarta employees continue to be enthusiastic, excited and able to improve their performance in the future.]]>
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