<![CDATA[This study aimed to test and analyze how the impact of product quality and promotion affects consumer loyalty through consumer satisfaction as an intervening variable on consumers of Mama Lemon products at PT Krui Sukses Makmur Bekasi. The research subjects were 100 consumers of PT. Krui Sukses Makmur Bekasi who were sampled. This study is descriptive and verification. The instrument testing method uses validity tests, reliability tests, and classical assumption tests. Data analysis in this study uses path analysis, coefficient of determination analysis, significance tests, and Sobel test analysis. The results show that product quality and promotion have a positive and significant effect on consumer satisfaction, product quality, promotion, and consumer satisfaction have a positive and significant effect on consumer loyalty, product quality and promotion have an effect on consumer loyalty through consumer satisfaction as an intervening variable. In conclusion, product quality and promotion increase customer loyalty both directly and through customer satisfaction as an intervening variable. Keywords: Customer Loyalty, Customer Satisfaction, Product Quality, Promotion]]>
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