<![CDATA[This study aims to determine the influence of security, trust, and service quality on the satisfaction of using Bank 9 Jambi mobile banking among the millennial generation in Jambi City. This research is quantitative. The population in this study is the millennial generation who use Bank 9 Jambi mobile banking at the Main Branch Office in Jambi City. Data were collected through questionnaires using a Likert scale. Furthermore, the data testing techniques used in this study are validity and reliability tests, R-square test, and hypothesis testing through bootstrapping using SmartPLS 4.0 software. The results of the study indicate that security, trust, and service quality have a positive and significant effect on user satisfaction. Therefore, it is suggested that Bank 9 Jambi continue to improve its security system, maintain customer trust through transparency and fast response, and improve service quality such as application features and transaction convenience to increase the satisfaction of mobile banking users]]>
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