Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia

Evaluasi Keanekaragaman, Kesetaraan, dan Inklusi Karyawan terhadap Efektivitas Kerja di CV Wikarta Sari Bandung

Regina Nurfitriyani Anissa (Universitas Adhirajasa Reswara Sanjaya)
A Rohendi (Universitas Adhirajasa Reswara Sanjaya)
Yen Efawati (Universitas Adhirajasa Reswara Sanjaya)



Article Info

Publish Date
29 Sep 2026

Abstract

This study aims to evaluate the implementation of Diversity, Equity, and Inclusion (DEI) in supporting employee work effectiveness at CV. Wikarta Sari Bandung. The study employs a mixed-methods approach with a sequential explanatory design, conducted in two stages: quantitative analysis followed by qualitative analysis. Quantitative data were obtained through questionnaires distributed to 80 employees at CV. Wikarta Sari Bandung and analyzed using statistical methods to examine the relationships between variables. Subsequently, qualitative data were gathered through interviews, observations, and documentation to deepen the understanding of the quantitative findings. The results indicate that DEI implementation plays a role in supporting employee work effectiveness by fostering collaboration, a sense of fairness, engagement, and comfort within the work environment. Inclusion emerges as a crucial dimension for encouraging employee participation, while equity and diversity contribute to a harmonious and productive workplace. The study recommends that the company strengthen its DEI policies by developing fair, transparent, and sustainable work systems to enhance organizational effectiveness.

Copyrights © 2026






Journal Info

Abbrev

jnmpsdm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...