<![CDATA[This study examines the association of promotion frequency and information quality with students’ reasons for choosing a Mathematics Education Study Program as a basis for evaluating student recruitment management. A quantitative cross-sectional survey was conducted with 51 active undergraduate students from the first to fourth year selected through convenience sampling. The reason for choosing the study program was classified into interest in mathematics and reasons other than interest. Binary logistic regression was used for the analysis. The results show that promotion frequency was negatively associated with interest-based reasons (OR=0.218; 95%CI:0.067-0.545; p=0.004), whereas information quality was positively associated with interest-based reasons (OR=3.225; 95%CI: 1.233-10.121; p=0.027). The model demonstrated adequate discrimination (AUC=0.755) and showed no indication of poor fit based on the Hosmer-Lemeshow test (p=0.717). These findings indicate that promotion frequency and information quality serve different functions in recruitment management. Promotion frequency is more closely related to maintaining exposure, whereas information quality is more closely associated with students’ evaluation of the fit between the study program and their academic interests.]]>
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