<![CDATA[Patients’ intention to make repeat visits is an important aspect of sustaining healthcare services, particularly in dental and orthodontic clinics. A patient’s decision to return may be influenced not only by the price paid but also by perceived service quality and trust in the healthcare provider. This study aimed to examine the effects of price perception, service quality, and patient trust on patients’ intention to make repeat visits at Parahyangan Dental and Orthodontics Bandung. A quantitative approach with descriptive and verificative methods was employed. Data were collected through questionnaires from 171 patients. The data were analyzed using multiple linear regression, t-test, and F-test. The results showed that price perception, service quality, patient trust, and repeat visit intention were all categorized as high, with mean scores of 3.95, 4.21, 4.04, and 4.12, respectively. Partially, price perception, service quality, and patient trust had positive and significant effects on repeat visit intention, with t-values of 4.579, 8.879, and 7.249, respectively (p<0.05). Simultaneously, the three independent variables had a significant effect on repeat visit intention, with an F-value of 49.981 (p<0.05). The coefficient of determination (R²) of 0.473 indicates that 47.3% of the variation in repeat visit intention can be explained by price perception, service quality, and patient trust.]]>
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