<![CDATA[This study is motivated by the importance of community-based tourism development as a strategy to improve local welfare while preserving local potential in rural areas. The objective of this research is to analyze tourism potential and community empowerment strategies in the development of Dewi Arum Tourism Village in Sumber Sari Village, Loa Kulu District, Kutai Kartanegara Regency. This study employs a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The findings reveal that Dewi Arum Tourism Village possesses diverse tourism potential, including natural, agro, culinary, cultural, and historical attractions, which serve as the main assets for destination development. Community empowerment efforts are carried out through the establishment of tourism awareness groups (Pokdarwis), entrepreneurship training, homestay management, and local business mentoring. Supporting factors include community participation and government support, while the main constraints are limited human resources and fluctuations in the agricultural sector. This study concludes that community-based tourism development can enhance local economic welfare, strengthen cultural identity, and promote sustainable tourism, with implications for the importance of capacity building and multi-stakeholder collaboration.]]>
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