This study aims to analyze the impact of plastic waste pollution on the ecosystem and water quality of Cipatujah Beach, Tasikmalaya Regency. The main problem is the high consumption of single-use plastics by the population in Cipatujah District (approx. 53,818 residents) and tourist surges, exacerbated by an ineffective waste management system. The method used is qualitative descriptive with the DPSIR (Driving Force, Pressure, State, Impact, Response) analytical framework and participatory observation techniques. Results indicate that waste accumulation, dominated by plastic beverage bottles, plastic bags, and styrofoam, has reached alarming levels and is concentrated along the coastline. The pollution impact is evident in the decline in seawater quality, including increased Total Suspended Solids (TSS)/turbidity and decreased Dissolved Oxygen (DO) due to rising Biochemical Oxygen Demand (BOD)/Chemical Oxygen Demand (COD). Furthermore, plastic degradation into microplastics releases hazardous chemicals and threatens marine biota and human health via the food chain. Existing responses include community self-initiated clean-up efforts and village government campaigns, but success in overcoming this crisis is highly dependent on strong cross-sector collaboration and a fundamental change in plastic consumption behavior
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