<![CDATA[This study aims to analyse the influence of tourism image, accessibility, and social media influencers on tourists' visiting decisions to Dadablangan View Cawiri tourist attraction in Brebes. An associative quantitative approach was used by distributing questionnaires to 154 respondents who had visited, and data processing was carried out using SPSS. The results showed that partially or simultaneously the three independent variables had a positive and significant effect on visiting decisions, with a coefficient of determination (Adjusted R²) of 0.717. Validity and reliability tests show that the instruments used are valid and reliable, while the classical assumption test states that the data is normally distributed and free from symptoms of multicollinearity, heteroscedasticity, and autocorrelation. This research recommends strengthening destination image, improving accessibility, and optimising the role of social media influencers as effective strategies to attract tourists in a sustainable manner. This study offers practical implications for the management of Dadablangan View Cawiri to enhance the destination's image, improve accessibility, and strengthen digital promotion strategies through collaborations with social media influencers. These strategies are expected to boost the destination's appeal, expand the reach of tourism information, and drive a sustainable increase in visitor numbers.]]>
Copyrights © 2025
