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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Yudi Aliyudin
Universitas Muhadi Setiabudi
Economics, Econometrics & Finance

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Pengaruh Citra Wisata, Aksesbilitas dan Sosial Media Influencer terhadap Keputusan Berkunjung : Studi Kasus pada Wisata Dadablangan View Cawiri Yudi Aliyudin; Roby Setiadi; Andi Yulianto; Hendri Sucipto; Syariefful Ikhwan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 4 (2025): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i4.10458

Abstract

This study aims to analyse the influence of tourism image, accessibility, and social media influencers on tourists' visiting decisions to Dadablangan View Cawiri tourist attraction in Brebes. An associative quantitative approach was used by distributing questionnaires to 154 respondents who had visited, and data processing was carried out using SPSS. The results showed that partially or simultaneously the three independent variables had a positive and significant effect on visiting decisions, with a coefficient of determination (Adjusted R²) of 0.717. Validity and reliability tests show that the instruments used are valid and reliable, while the classical assumption test states that the data is normally distributed and free from symptoms of multicollinearity, heteroscedasticity, and autocorrelation. This research recommends strengthening destination image, improving accessibility, and optimising the role of social media influencers as effective strategies to attract tourists in a sustainable manner. This study offers practical implications for the management of Dadablangan View Cawiri to enhance the destination's image, improve accessibility, and strengthen digital promotion strategies through collaborations with social media influencers. These strategies are expected to boost the destination's appeal, expand the reach of tourism information, and drive a sustainable increase in visitor numbers.
Co-Authors Andi Yulianto Hendri Sucipto Ikhwan, Syariefful Roby Setiadi