This study aims to analyze the development strategy of collaboration between BPJS Kesehatan Manado Branch and its data-provider stakeholder, the Manado City Population and Civil Registration Office (Disdukcapil), in supporting the National Health Insurance–Healthy Indonesia Card (JKN-KIS) program, particularly in the aspect of participant data updating, based on a SWOT analysis. This study employed a qualitative approach with a descriptive case study design. Data were collected through in-depth interviews with four informants from BPJS Kesehatan Manado Branch and Disdukcapil Manado City, supported by non-participant observation and public document review. Data were analyzed using the interactive model of Miles et al. (2014), followed by a SWOT analysis (IFAS, EFAS, and SWOT Matrix). The results show that the collaboration between the two institutions has been running since around 2013, grounded in a formal Cooperation Agreement (PKS), and supported by a National Identification Number (NIK)-based data-matching mechanism through Disdukcapil's web portal. Data quality is generally adequate in terms of accuracy, but still faces challenges in completeness (newborns without a NIK) and timeliness of updates. Disdukcapil holds a strategic stakeholder position based on data dependency, authority, and its contribution to data updating. The internal-external factor mapping places this collaboration in Quadrant I (an aggressive position), making the SO strategy the top priority namely accelerating NIK matching for newborns and strengthening periodic data-exchange integration.
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