<![CDATA[The advancement of digital technology has disrupted various aspects of life, including the education, communication, and economic sectors. However, low digital literacy and entrepreneurship skills among adolescents remain major obstacles to optimizing digital economic opportunities. This issue was also identified among students at SMAS IMTEK, who exhibited limited comprehensive understanding of digital literacy, productive utilization of digital media, and development of digital-based product marketing. Responding to this urgency, this Community Service (PkM) program aims to enhance students' knowledge and skills in optimizing digital platforms as entrepreneurship product marketing tools. The program implementation method applied an educational and participatory approach through socialization, training, practice, and mentoring phases. The intervention materials encompassed digital literacy concepts, digital marketing, optimization of social media and marketplaces, standardization of promotional content, and digital marketing strategies. The program target involved 25 SMAS IMTEK students oriented toward the entrepreneurship field. The results of the PkM program indicated a significant increase in students' digital literacy understanding and digital marketing capabilities. Participants were able to configure digital business accounts, construct persuasive promotional content, and adopt digital media features to expand market reach. Furthermore, this initiative successfully accelerated students' awareness of utilizing technology productively, creatively, and accountably. This PkM program provides an applicable contribution to strengthening digital literacy, escalating entrepreneurial competencies, and improving students' readiness to face digital economic challenges. Keywords: Digital Literacy, Digital Marketing, Digital Entrepreneurship, Community Service, SMAS IMTEK.]]>
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