<![CDATA[ABSTRAKKawasan Sekarbela di Kota Mataram, Provinsi Nusa Tenggara Barat, merupakan sentra kerajinan mutiara yang memiliki nilai strategis secara ekonomi, sosial, dan budaya. Meskipun identitas kawasan sebagai Kampung Mutiara telah tumbuh secara organik, fasilitasi sistematis terhadap pelestarian identitas tersebut belum dilaksanakan secara terpadu. Kegiatan pengabdian kepada masyarakat ini bertujuan memfasilitasi pelestarian identitas Kawasan Sekarbela sebagai Kampung Mutiara Ramah Muslim melalui pendekatan gerakan bersama komunitas. Metode yang digunakan meliputi community empowerment approach, collaborative governance, dan participatory action research (PAR) yang dilaksanakan dalam lima tahap: identifikasi, perencanaan partisipatif, implementasi, monitoring-evaluasi, dan penguatan keberlanjutan. Kegiatan melibatkan komunitas perajin mutiara, tokoh masyarakat, pemerintah kelurahan, dan pemangku kepentingan terkait. Hasil kegiatan menunjukkan terbentuknya Kelompok Kerja Komunitas Kampung Mutiara Ramah Muslim, tersusunnya dokumen rencana aksi bersama, peningkatan kapasitas branding kawasan berbasis digital, serta penguatan identitas visual kawasan melalui desain signage dan elemen tematik. Kegiatan ini berkontribusi pada penguatan daya saing kawasan, pelestarian identitas lokal, serta implementasi prinsip pariwisata ramah Muslim yang berkelanjutan. Implikasi praktis meliputi model kolaborasi multipihak yang dapat direplikasi pada kawasan kerajinan tematik lainnya.Kata kunci: Identitas kawasan; Kampung Mutiara; ramah Muslim; gerakan komunitas; ekonomi kreatif. ABSTRACTThe Sekarbela area in Mataram City, West Nusa Tenggara Province, is a pearl craft center with strategic economic, social, and cultural value. Although the area's identity as a “Pearl Village” has grown organically, systematic facilitation for preserving this identity has not been implemented in an integrated manner. This community service activity aims to facilitate the preservation of the Sekarbela area's identity as a Muslim-Friendly Pearl Village through a joint community movement approach. The methods used include a community empowerment approach, collaborative governance, and participatory action research (PAR), implemented in five stages: identification, participatory planning, implementation, monitoring and evaluation, and strengthening sustainability. The activity involved the pearl crafting community, community leaders, the village government, and relevant stakeholders. The results of the activity indicate the formation of a Muslim-Friendly Pearl Village Community Working Group, the development of a joint action plan document, increased capacity for digital-based regional branding, and strengthening the area's visual identity through signage design and thematic elements. This activity contributes to strengthening regional competitiveness, preserving local identity, and implementing the principles of sustainable Muslim-friendly tourism. Practical implications include a multi-stakeholder collaboration model that can be replicated in other thematic craft areas. Keywords: Regional identity; Kampung Mutiara; Muslim-friendly; community movement; creative economy.]]>
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